Samsung The Frame in 98 inches is a QLED 4K smart TV that doubles as a piece of art when you are not watching. Art Mode lets you display pieces from the Samsung Art Store, which has over 5,000 artworks, and the matte Glare Free screen is designed to reduce reflections in bright rooms.

Key Features

• Art Mode displays curated artworks instead of a blank black screen
• Glare Free QLED screen with PANTONE Validated colour reduces reflections
• Slim, flush-to-wall design with a built-in connection solution for dry walls
• Vision AI Companion and Tizen smart platform with Wi-Fi 6E
• Four HDMI 2.1 inputs with 4K VRR up to 144Hz

Samsung 98" The Frame Specifications

Who It's For

For design-minded households that want a very large TV without a black rectangle dominating the room. It suits open-plan living areas and lounges with a feature wall, where the screen can show art by day and movies by night. The built-in solution needs drilling into the wall.

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1 Year Manufacturer Warranty

Samsung.